20 Mar 2019
9:30 am - 10:30 am
How Trusted Influencers Improve Health Outcomes for Underserved African Americans
Disease management within underserved African American communities is impeded by lack of trust owed to historic inequities. A partnership model, that engages trusted influencers, can improve health outcomes within the African American community. This session will provide strategies that engage trusted messengers equipped with communications tactics that motivate healthier living among African Americans predisposed to chronic health conditions owed to poverty.
Understand some of the challenges and barriers with interfacing with African American Communities. The African American community is comprised of communities within communities, each with a cultural framework that shapes values, beliefs, attitudes, and behaviors relative to health. Certain segments of the African American community mistrust health providers and institutions owed to historic medical wrongs.
Identify ways to build relationships with trusted influencers and seeking their advice and feedback when creating health messages targeting African Americans is key to building trust that results in changed perceptions and improved health outcomes.
Identify collaborators and partners in African American communities. The Black church is pivotal to outreach and influencer/partner recruitment; this institution has the capacity to reach and motivate varied demographic and psychographic groupings inside the church and the broader African American community.